Monday, January 7, 2013

How are you connecting with consumers?

comScore: Three Quarters of Mobile Subscribers Now Text

comScore Three Quarters of Mobile Subscribers Now Text 300x220 comScore: Three Quarters of Mobile Subscribers Now TextWith each passing quarter, text messaging becomes an even bigger part of the typical mobile consumer’s daily life. In fact, according to the latest industry data, Americans are using text messaging services at a record pace.
Last week, the newest data from the comScore MobiLens service was published showing the stellar growth achieved in late 2012 by mobile operating system heavyweights iOS and Android, as well as the rapid expansion of manufacturing of hardware by today’s top smartphone makers.
But one morsel of information that largely went beneath the radar was the continued explosion in text messaging use among U.S. mobile consumers. As of the most recent data available, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device in the three-month average period ending in November. That’s up 0.3 percentage points since the last report.
Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points).
In fact, apart from actually talking on their phones, mobile subscribers did nothing more frequently with their phones than using them for texting purposes.

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