Saturday, January 5, 2013

Mobile Ad Spend: 400% Growth in 4 Years!


Global Mobile Ad Spend: 400% Growth in 4 Years

Mobile Ad Spend 400 Growth in 4 Years 300x285 Global Mobile Ad Spend: 400% Growth in 4 YearsIf elected officials could do as much in four years as the mobile advertising industry is projected to do over the same length of time, voters would likely be much happier with their political representatives.
You can almost hear the chant for “four more years” as eMarketer published its latest estimates this week for mobile advertising spending through 2016.
eMarketer projects that global mobile ad spending will bounce 400% in the next four years — from $8.4 billion in 2012 to nearly $37 billion in 2016. Helping to fuel that growth will be strong smartphone and tablet sales.

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