Wednesday, February 13, 2013

SMS is an ideal channel for any Marketer...

KFC taps SMS to bolster sweepstakes entries

KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.
SMS is a great medium for the fast food giant to use. Furthermore, this helps the company build its mobile database.
Mobile awareness 
Through the campaign, KFC is giving one lucky winner a chance to win a trip for two to Las Vegas for the Academy of Country Music Awards Show, as well as watch a special performance by Luke Bryan at an invitation-only event.
To enter, customers can add a medium-sized Dr Pepper to any order and then text the code located on the cup.
Consumers who do not want to text-in the code can also enter it through KFC’s microsite.
Furthermore, from Feb. 4 through March 3, country music fans will have a chance to elevate their ACMA experience in the comfort of their own homes with daily chances to win a VIZIO 42” class LED Smart TV with a 40” Premium Sound Bar.
A campaign such as this is a great way for KFC to drive awareness for its initiative.
SMS is an ideal channel for any marketer because it helps brands build an ongoing dialogue with consumers.
Moreover, the KFC is enticing consumers to text-in by offering an incentive – in this case prizes.
Mobile efforts
KFC is no stranger to mobile.
In 2010, the company ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.
In 2011, KFC ran a mobile campaign to promote its Hot Wings that included in-application and mobile Web display advertising, as well as custom brand integration within a mobile game.
Most recently, the fast food ran an interactive mobile advertising campaign that not only promoted its new Chunky Chicken Pot Pie, but enticed consumers to engage with the product on a deeper level via a branded Pandora radio station.

No comments:

Post a Comment